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Bank Mandiri publishes 3 book showcasing Indonesia’s cultural and biological diversity

Wednesday, 29 February 2012

Indonesia has rich cultural and biological diversity that needs to be protected and preserved. For that reason, Bank Mandiri, through its Partnership and Environment Development Programs (PKBL), has just published three books so as to make the public better aware of the riches that surround them.

The books, titled “Pendar Pendar Kilau Pelangi Wastra Adati dari Selatan Sumatera”, “Sejarah dan Kebudayaan Minahasa” dan “Pesona Bunaken,” describe in wonderful detail and color the amazing cultural and biological diversity of the archipelago, and were launched in Jakarta on Wednesday evening (29/2) by Bank Mandiri Executive Director Zulkifli Zaini. The ceremony was witnessed by Deputy Tourism and Creative Economy Minister Sapta Nirwandar, North Sulawesi Governor Sarundajang, South Sumatra Governor Alex Noerdin, Jambi Governor Hasan Basri Agus, acting Bengkulu Governor Junaidi Hamsyah, and Jessy Wenas, the author of “Sejarah dan Kebudayaan Minahasa.”

Bank Mandiri Executive Director Zulkifli Zaini said that the publication of the three books represented a concrete manifestation of Bank Mandiri’s commitment to preserving Indonesia’s cultural heritage and patrimony, and would help to promote tourism. He said the books would be distributed to libraries, and governmental and non-governmental bodies concerned with the development of the tourism sector.

“We hope that through the publication of these books, the public will become increasingly aware and better appreciate our cultural heritage and the natural beauty of Indonesia, and become increasingly concerned with preserving what we have,” said Zulkifli Zaini.

The book “Pendar-pendar Wastra Adati dari Selatan Sumatera” focuses on the richness of Indonesia’s weaving tradition, in particular in southern Sumatra, while “Sejarah dan Kebudayaan Minahasa” relates the story of human civilization in North Sulawesi and the heroic deeds of its people. Also in North Sulawesi, “Pesona Bunaken” describes in vivid color the beauty and biological diversity of Bunaken.

As part of its CSR/PKBL programs, Bank Mandiri is also committed to promoting community empowerment through the Mandiri Bersama Mandiri (“Self Reliant with Mandiri”) program, which is designed to develop the capacity of communities, provide infrastructure, and open market access in the tourism, creative economy, agricultural and maritime sectors.

Besides Mandiri Bersama Mandiri, Bank Mandiri’s CSR work is focused on two other pillars: self-reliance in the education sector and promoting entrepreneurship. These objectives are the focus of the Wirausaha Muda Mandiri (Mandiri Young Entrepreneur) and Mandiri Peduli Pendidikan (Mandiri Cares About Education) programs, which are intended to help mold future leaders who are ready to compete on the global stage. The other pillar of the Mandiri CSR/PKBL program involves the provision of environmentally friendly facilities through six main program components: provision of water supply infrastructure; development of renewable energy; planting of trees on critical land; planting and maintenance of mangroves; the establishment of urban parks; and the development of eco tourism.

As part of the Partnership Program, in 2011 Bank Mandiri successfully distributed Rp 109 billion in loans to micro, small and medium enterprises (MSMEs) that are not yet bankable, and Rp 149 billion under the Environment Development Program. This marked a 109.8% increase over 2010.

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