Bank Mandiri to Stage “Pasar Indonesia” Expo to Boost Creative Industries
- Date: Oct 22, 2014
- Author: PKBL CSR Mandiri
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- Categories: Uncategorized
Jakarta, 22 October 2014 – Bank Mandiri continues to encourage the development of Indonesia’s creative industries by strengthening marketing networks. To that end, Bank Mandiri will staged a “Pasar Indonesia” exhibition at the Jakarta Convention Center on 22-26 October to showcase creative and culinary products from 164 of the Bank’s mentoring partners.
Bank Mandiri Director of Finance & Strategy Pahala N. Mansury said that one of the keys to the growth of businesses in the creative industries sector is a extensive market network, combined with cost-effective and focused promotional activities.
“This event is a reflection of our commitment to promoting and developing small and medium-sized businesses, including the creative industries in Indonesia. We believe that a strong SME sector will help promote the sustainable growth of the national economy,” Pahala said.
Pahala said that limited market access is one of the issues that hamper the development of SMEs. It is for this reason that Bank Mandiri stages the Pasar Indonesia exhibition in different shopping centers every year as part of an effort to attract potential customers from diverse market segments.
During this year’s Pasar Indonesia exhibition, among the outstanding products that will be showcased are Garut silk, Rumah Tenun Pusako Minang , Rumah Songket “ADIS”, batik creations from Solo, Jepara and Madura, Balinese woven fabrics and silver crafts, pearls from Lombok and Jumputan weaves from Palembang . Visitors will also be able to enjoy culinary treats from around Indonesia, like bihun bebek Medan Suki, soto udang Galah, soto Ahri Garut, gulai kepala ikan RM Keluarga and gudeg Yu Djum Yogyakarta.
In addition, Bank Mandiri is highlighting songket weaves produced by artisans in Ogan Ilir village in Palembang, who received training and assistance from the Bank over the course of 6 months.
During the event, Bank Mandiri will also provide visitors with hands-on experience of how to use the Bank’s electronic transaction services.
Meanwhile, the Bazaar Fashion Festival, a Harper’s Bazaar Indonesia signature event, will feature a neo-batik and peranakan-themed show in which young Indonesian designers will exhibit new fabrics with modern motifs, while maintaining the classic techniques of batik making. The show will feature the peranakan creations of Ghea Panggabean, Adrianto Halim, Stephanus Hamy, Yongki Budisutisna and Widhi Budimulya.
Pasar Indonesia and the Bazaar Fashion Festival will also be enlivened by the IPMI Trend Show 2015, which this year is themed “Immersion.” During the show, the participating designers, all members of the Indonesian Fashion Designers Association (IPMI), will showcase new fashion trends for 2015.
According to designer Era Soekamto, the IPMI Trend Show will demonstrate the high quality of the fashion concepts being developed by designers in Indonesia today. “This is different from other shows, which tend to only features designer’s creations rather than concepts,” Era explained.
The IPMI Trend Show this year, Era continued, also reflects IPMI’s commitment to developing a fashion industry that can help boost economic growth in Indonesia based on greater integration so as to strengthen business-to-business and business-to-customer relations. For example, she said, a booming fashion industry will provide growth opportunities for skilled workers, retail stores, garment factories and so forth.
“This event represents a manifestation of our determination to show that Indonesia’s fashion industry is ready to grow and compete on the international stage,” Era said.
Meanwhile, Pahala said that as of the end of September, Bank Mandiri had 756 mentoring partners throughout Indonesia, with some Rp 20 billion being spent by the Partnership Program on the promotion and development of SMEs.
He said that Bank Mandiri had also extended loans worth Rp 69.829 trillion to the MSME sector during the first 9 months of the year, up 19.6% YoY. This had helped boost the number of MSME loan accounts from 630.5 thousand at the end of September 2013 to 724 thousand at the end of September this year.
“We are very pleased that our coaching and mentoring programs have helped many of our partners record significant business growth,” Pahala added.